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Tert.am

tert.am
  • Ownership and ties
  • Word choice
  • Editorial assessment

Pro-Russian per DFRLab

Confidence: medium

Why this label

  • Ownership and ties: 4 facts
  • Word choice: 3 cases of loaded wording in 18 analysed articles
  • Independent sources give no finding on the group: the label is Median's editorial assessment.

Owners and funding

MOM Armenia reports that Tert.am is owned by Tert AM LLC, part of Quartet Media.

Media Ownership Monitor Armenia · 2025 · Open the source

Exact quote
Tert.am is owned by "Tert AM" LLC, which is part of "Quartet Media."

MOM Armenia lists Quartet Media's beneficial owners as Mihran Hakobyan (50%), Arman Saghatelyan (25%) and Samvel Farmanyan (25%) after Karen Bekaryan's 2025 exit.

Media Ownership Monitor Armenia · 2025 · Open the source

Exact quote
Arman Saghatelyan (25%), Samvel Farmanyan (25%), Mihran Hakobyan (50%)

Connections

MOM Armenia reports that Quartet Media was founded by four former Republican Party (RPA) members of parliament.

Media Ownership Monitor Armenia · 2025 · Open the source

Exact quote
This company was founded by four prominent political figures, all former RPA Members of Parliament: Mihran Hakobyan, Karen Bekaryan, Samvel Farmanyan, and Arman Saghatelyan.

MOM Armenia reports that Tert.am was launched in 2008 by Media Style LLC, owned by Arman Sahakyan, who later became an RPA member of parliament.

Media Ownership Monitor Armenia · 2025 · Open the source

Exact quote
The Tert (Newspaper in Armenian) news website was launched in 2008 by "Media Style" LLC, founded and wholly owned by Arman Sahakyan, who later served as a Member of Parliament for the Republican Party of Armenia (RPA).

What independent reports say

No data found in the sources we accept.

Other findings

This is a separate axis, not pro-government or opposition, and it does not affect the label.

DFRLab reports that Golos Armenii leads all analysed outlets in Russian-source citations, followed by Lurer, Livenews and Tert, all in its pro-Russian corpus (Tert is among them).

DFRLab (Atlantic Council) · 2026-08-24 · Open the source

Exact quote
Golosarmenii leads all outlets in Russian-source citations, followed by Lurer, Livenews, and Tert, all four from the pro-Russian corpus.

DFRLab lists Tert.am among the pro-Russian Armenian media outlets in its 2026 study, with examples of its content.

DFRLab (Atlantic Council) · 2026-08-24 · from the table embedded in the article · Open the source

Exact quote
Warns conflict with Russia would be catastrophic; frames authorities as abandoned by Moscow for making Armenia an anti-Russian staging ground.

checked on the source page

Word choice in real news

18 articles analysed: 3 with loaded wording, 15 neutral.

What happenedSamvel Karapetyan to renovate Gyumri's Kirk Kerkorian Street

Սամվել Կարապետյանի նվերը գյումրեցիներին․ Քըրք Քըրքորյանի փողոցն ամբողջությամբ բարեկարգվելու է․ Նարեկ Կարապետյան

Positive framingFavours the opposition Uses the word 'gift' for Samvel Karapetyan's planned street renovation; the headline attributes the statement to Narek Karapetyan.

Original

What happenedAzerbaijani soldier claims he had no intention of harming anyone

Ի՞նչ է պատմել ադրբեջանցի զինծառայողը հայ ընտանիք ներխուժելու մասին․ «Ժողովուրդ»

… ««Ժողովուրդ» օրաթերթին բացառիկ մանրամասներ են հայտնի դարձել, թե ինչ է պատմել ՀՀ սահմանն ապօրինի հատած և հայ ընտանիք ներխուժած, մահափորձ իրականացրած ադրբեջանցի զինծառայող Նասիմի Մուսաևը։ Թեև նախաքննական մարմինը գործը քննում է խիստ …

Loaded word The opening, quoting Zhoghovurd, describes Musayev as having 'carried out an attempted murder', a characterisation the summary does not use; the summary notes the investigation is confidential and that he denies intending harm.

Original

What happenedAkanates flags possible charity ban violation in Stepanavan

«Ականատես» դիտորդական առաքելությունը Ստեփանավանում ընտրությունների նախաշեմին խախտումներ է արձանագրել

Emphasis The headline says the mission 'recorded violations', whereas the summary describes possible violations of the charity ban that the mission asked prosecutors to assess; other outlets use the same headline.

Original

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